"The start-up nation" is a political slogan associated with the self-entrepreneurship movement in Europe for several years.
In this movement, individuals can become their own employers by developing unique skills or abilities and making them competitive.
A start-up is essentially a small organization that needs to adapt to market changes and new trends quickly. It also requires an excellent financial manager, who often plays a crucial role in stabilizing the company in a neoliberal world pushed to its limits.
This model resembles the "bargain" established in micro-organizations of workers during the 19th century. Precarious work, known as "uberization," and task-based work are dominated by competition among workers striving to become mini-entrepreneurs.
However, start-ups still maintain a positive image. They have transformed and simplified the rules for entering entrepreneurship, allowing more people to shape the role of work in their lives.