In the 1990s, Tom Peters introduced the concept of liberated enterprises. However, it was not until 2009 that Isaac Getz popularized it: companies where management serves employees. In these companies, employees have power, make choices, and collectively decide on the company's future. This approach aligns with Douglas McGregor's Theory Y, which suggests that people enjoy work. They are not selfish, as envisioned by Adam Smith, nor lazy, as claimed by Taylor.
The cornerstone value of this approach is trust in the human being.
Achieving success with this approach has not always been easy, as employees have not always embraced their freedom and the responsibility to engage in the company's affairs. The mobilization and commitment of employees are fundamental in such a company.
Furthermore, some representatives of this approach deliver speeches that may be obscure proselytizing. Their experience, while notable, is often limited and may primarily resonate with those who are already convinced of its merits.
Nonetheless, there is much to learn from this type of organization, as it revives specific original and older ideas.